Who Am I?
Geert Swinnen is an experienced international business leader with over 25 years of expertise across General Management, Business Operations, Procurement, Supply Chain Management, and IT Services. He has a proven track record of leading start‑ups, complex transformation programs, and large‑scale operations for multinational organizations across the Middle East, Europe, and Asia.
Throughout his career, Geert has successfully operated at both strategic and executional levels—guiding organizations through growth, restructuring, and cross‑border expansion while delivering measurable business results. His leadership is characterized by a strong analytical mindset, operational discipline, and the ability to translate strategy into pragmatic, scalable solutions.
Geert brings deep experience in navigating diverse regulatory environments, building high‑performing international teams, and aligning commercial objectives with operational excellence. His global perspective, combined with a hands‑on, results‑driven approach, makes him a trusted advisor to executives, entrepreneurs, and investors pursuing sustainable growth in dynamic markets.

Your Partner for Success
I am personally committed to helping you turn your ambitions in Dubai into reality. Having lived and worked across international markets, and with deep hands‑on experience in the UAE, I understand both the opportunities and the challenges of building a business in this dynamic region.
Dubai is a place where vision meets possibility. With the right guidance, it can become the foundation for extraordinary growth. I am here to walk that journey with you—offering clarity, insight, and practical support at every step.
I invite you to get in touch today and explore how Dubai Business Set Up can help you confidently establish and grow your business in Dubai. Together, we can turn your vision into a lasting success.

Relevant professional experience
Selected Leadership Roles
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Founder & Managing Director
IT Services Company (Europe) -
Founder & Board Member
Private Foundation for Private Wealth Management (Dubai, UAE) -
Group Supply Chain Director
Aujan Coca‑Cola Beverages Company (Dubai, UAE) -
Group Supply Chain Director
Almarai (Riyadh, Saudi Arabia)

Areas of Expertise...
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Company Formation & Market Entry
with a strong focus on the Middle East -
Regulatory Compliance
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Financial Structuring & Reporting
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Procurement & Supply Chain Strategy and Operations
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HR & Talent Acquisition